Ways to Promote Your Book over the Internet II

3. Make your website interactive with your readers

Your website is more than a promotional tool for your book. There are many ways to make excellent use of your book’s website. The goal of having your book’s website is not to just get readers to visit once but actually to return often. Your book’s website can provide downloadable treats such as worksheets, checklist and charts.

Provide updated content and news related to your book’s topic. Offer updated visuals such as related artwork or photographs. Your website should be an aid to help your audience get the most out of your book and the message that it is conveying.

4. Welcome comments, views and questions

Create an interactive community amongst your readership base by inviting them to make comments and ask questions. Offer promotions, contest and added incentives for their participation. Remain connected to your readers by following up with their responses. Always keep the communications lines open by giving good feedback.


Next post: more tips on promoting your book via the internet

Ways to Promote Your Book over the Internet

The success of your book will greatly depend on your promotion efforts. Generally any type of marketing campaign can be costly. However, you can make great use of email and the internet in order to cut back on your promoting costs. Here are some methods you can successfully use to promote your book via the web:

1. Invest in a website for your book.

Don’t market your book on your existing website only. Marketing on your existing site is fine. However, it is best to create a separate site that focuses solely on the book. Your book can get lost in the midst of your current sites subject matter or the sea of products sold. Your site should be named after the book's title if possible. Be sure to reference your existing web site to your book's website.

2. Offer a Few Sample Chapters

One great way to spark interest in your book is to offer a few free chapters of your book. This is an excellent way to spark interest and get your readers wanting more. You can do this by allowing readers to download sample chapters with adobe acrobat via your book's promotional site. This sneak preview will have your readers wanting more. This will hopefully create the anticipation and evoke your readers to buy your book

Next post: more tips on promoting your book via the internet

Choosing The Right Binding Method For Your Book

When publishing your book you may want to consider how your book will appear to it's readers. Does the appearance of your book convey your message? Does it fit the overall theme of your book? Choosing the right binding method can help you accomplish the right image and message for your book. Here's a list of our standard binding methods from Best Book Printing and their intended uses.

Saddle Stitched
Suitable for books with 80 pages or less. The press sheets are folded in half and stapled on the spine. ( I generally see used in books with smaller pages such as children's books).


Perfect Bound
Paperback books with more then 40 pages. This is the most common binding method for the self publisher. The pages are stacked and glued. They are then glued to the inside of the cover. (I usually see these used for instructional how to type books).


Case Bound
Hard cover books wrapped in cloth and foil stamped on the cover and spine. This method requires a minimum of 80 pages. This is more expensive but also more durable than perfect binding.


Case Bound with Dust Jacket
Same as standard case binding with the addition of a one sided loose color cover. This affords additional protection to the cloth cover and still allows for foil stamping on the cover and spine.


Case Wrapped
Mechanically the same as a case bound book, but instead of foil stamped cloth material, the cover wrap is printed in color on paper and applied to the outside boards with adhesive.


PlastiCoil
Much like metal spiral binding but made with a more durable plastic coil. This is suitable for books with up to 250 sheets and the coil is available in a number of standard colors.


Wire-O
A professional looking mechanical binding method that is available in 3 standard colors. This method uses a double loop of coated metal. Like PlastiCoil, it is suitable for books with up to 250 sheets.
The binding methods examples were taken from the FAQ section of Best Book Printing