3. Make your website interactive with your readers
Your website is more than a promotional tool for your book. There are many ways to make excellent use of your book’s website. The goal of having your book’s website is not to just get readers to visit once but actually to return often. Your book’s website can provide downloadable treats such as worksheets, checklist and charts.
Provide updated content and news related to your book’s topic. Offer updated visuals such as related artwork or photographs. Your website should be an aid to help your audience get the most out of your book and the message that it is conveying.
4. Welcome comments, views and questions
Create an interactive community amongst your readership base by inviting them to make comments and ask questions. Offer promotions, contest and added incentives for their participation. Remain connected to your readers by following up with their responses. Always keep the communications lines open by giving good feedback.
Next post: more tips on promoting your book via the internet
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