Book Marketing Resources for the Self Publisher

When kicking off your book marketing and promotions campaign it is always good to get as much reviews and media coverage as possible. Every moment could possibly be a missed marketing opportunity for your book There are many resources to get your book noticed such as newspapers, blogs, forums and columns to name a few. Here are a few Review Column Sources:

American Book Review
Black Issues Book Review
The Bloomsbury Review
Boston Book Review
Boston Review
Broken Pencil
The Bulletin of the Center for Children's Books
Complete Review
Contemporary Poetry Review
ForeWord
New Haven Review
Lit Mob
Midwest Book Review
New York Review of Books
QBR The Black Book Review
Rain Taxi Review of Books
VLS
The Women's Review of Books
Yale Review of Books

Establishing a Retail Price

First, you must try setting your own retail price for your book. Avoid the publisher that tries to force you into extremely lofty retail prices. In order to sell your book in a retail environment, you must be sure to have your book priced at 2 ½ times your cost.

Large book selling chains expect to make a minimum of 50%. You must also take into account any possible freight fees. So basically if it cost approximately $5 per book to print then you will need to price it at least as $10.95. This will allow you to break even at least. If your book costs more to print, you must raise your retail price in order to break even.

Check to see if your publisher offers something called offset printing also known as traditional printing. Traditional printing is actually the best way to get the best price on a huge volume of books at one given time. Although it is the best way to go it is not offered by most of the large self-publishing companies today.